Short and 'Sweet'

By Mark Blezard

So, many a time we've said "it is all in the packaging."

Well, here is the perfect example.

If you think your product is tied, yet it was once a best seller... Stop!

Here is the perfect example of taking an established brand and repackaging for the utmost in profitability.

We have little more to say on this 'genius' idea. Simply put, if you have a value brand – cut it up, repackage, repurpose!