By Mark Blezard
In sales, we are often managed on productivity. Many managers still count outbound calls as 'activity,' which can prove extremely misleading. So, here's something to consider - even if you are monitoring yourself towards a target/goal, look at the quality & content of the work being done.
Sounds obvious, we finish the day exhausted, all jobs ticked off, but unless you divide your actual goals or targets into 'activity' you could be kidding yourself!
So, remember this picture to remember this point. It doesn't matter what your phone looks like, it doesn't matter how many times you pick it up and dial, what matters is what you say when you reach a prospect!
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