Mark Blezard comments on sales and marketing

Mark Blezard says, "Cut to the point!" In sales, we like to flush out the non-serious buyers. In retail, it is harder unless you nail...

By Mark Blezard So, many a time we've said "it is all in the packaging." Well, here is the perfect example. If you think your product is...

Mark Blezard partners with Streamz Are your sales executives prepared? I'm pretty sure you will answer "Yes, of course." After all,...

So, I have already stated the importance of packaging... "your hidden salesforce." And so, this post is a simple reminder of how...

By Mark Blezard Has someone in your organisation just lost a deal? The biggest factor in losing a deal is skills gaps – sales skills...

By Mark Blezard In sales, we are often managed on productivity. Many managers still count outbound calls as 'activity,' which can prove...

Get ready. Get set. Sell. Always prepare before any sales pitch, meeting, even each cold call. We sales folk tend to be led by our...

Time to raise the bar within your sales-force Let’s start with a fact: lemons can’t sell. However, so many of us keep hiring them and,...

By Mark Blezard There is actually more to this wonderful poster, including the reason why we don't discount without good [great sounds...

By Mark Blezard Picture this. You sit down at your desk in the morning, fire up your computer and launch your CRM. Up pops 48 follow-up...

By Mark Blezard What is the 'full sales cycle? We all know this, right? It is to 'qualify, match, and close', that's the full sales...

By Mark Blezard There are lots of interesting proverbs regarding measurement. In sales, an old favorite is "You can't manage what you...

What do you sell? This 'point' applies throughout your business model – the ability to get to it. I've previously stated that, when cold...

Taking your customer seriously So, imagine I am your latest new sales lead, and we’ve just sat down to discuss what you have to offer....

By Mark Blezard Many years ago, I used to sell advertising to restaurants. Catching the owner at the right time was like throwing darts,...

Plans are great, so long as you change them! Business plans can be dangerous. How many times have you heard this, "Why did I do that?...

By Mark Blezard I've spoken a lot about the importance of packaging. Getting your outer wrap right can outperform the best sales...

Free advertising, what's not to love? I'm a member of a sales group on LinkedIn. An American lady posted, requesting help with a new...

By Mark Blezard For me, prospecting is the best part of selling, more so than closing a new deal. This is at odds with many sales...

By Mark Blezard Rejection in sales can be tough. Even worse when you are selling your own concept during start-up phase. A plain old 'No'...