Mark Blezard comments on sales and marketing

In most job roles, mistakes are obvious.... Unfortunately, in sales they are invisible. So much so, sales executives are usually...

By Mark Blezard Don't let cold calling die in your organisation ☠ Even if your executives are fed inbound leads, set an afternoon when...

By Mark Blezard Are sales slumping? Finding it hard to get new leads? Try this - reinvent your USP. Step back, take the afternoon off,...

Mark Blezard reports So here we are, over 1500 of Britain's top entrepreneurs under one roof. This is truly the future of Britain's...

By Mark Blezard Testing and challenging the assumptions of your prospects is essential. It is why we spend so much time qualifying new...

By Mark Blezard So, imagine this. You've just pitched your company to a buyer. The buyer has two other tenders on her desk. All three...

We are delighted to announce that lead consultant, Mark Blezard, has successfully passed the Harvard Business School course for...

Always remember where you are on the "sales path". It is there to keep you on track. Here's a simple example of what we are talking...

How to hire sales executives that can actually sell. 1) Do you have an attractive ‘recruitment net’ cast to lure super sales execs? Check...

By Mark Blezard This is a very simple, short, sales message... don't discount! Are you getting beaten up on price? Think about...

It’s a somewhat over-used phrase, People buy People, but that is because it’s true. When you are selling, if the buyer doesn’t connect...

By Mark Blezard If you must send out ‘cold calling emails’ NEVER start with “I hope this finds you well…” You clearly don’t know me and...

By Mark Blezard I've always thought that not enough is spoken about ‘innovation’ in selling. We frequently reference the sales path,...

By Mark Blezard This is a sales skill that we often forget or fail to recognize altogether. We are referring to the ability to test and...

Starting up your own enterprise I simply do not have enough fingers on my hands to count the number of times someone has said to me, "I'd...

By Mark Blezard The problem with sales is that 'skills gaps' are less visible than in some other professions. They tend to materialize...

By Mark Blezard The new buzzword for sales management is 'sales enablement.' For 'new' read past few years, however, during the evolution...

By Mark Blezard We once referenced the sales department as 'the final frontier,' it was the part of an organisation that many dare not...

By Mark Blezard Self-belief is probably the most important trait of an entrepreneur. However, like your business, it takes careful...

So, imagine you are a few weeks away from a sales target – and you are coming up short! What should you do? Work harder? Burn the...